Original title of the then secret project to create and build the first ipad magazine prototype for Hearst Corporate. UI/UX concepts were used on all subsequent brand rollouts.
iPad promo movie created for advertisers, cover animation intro samples, Popular Mechanics award show graphics, magazine teaser promos created for the publishing team, a Mars interactive game and the original iPad navigation concepts, all built in house.
Prototype created for the Hearst Corporation using their Kindle-like tablet technology called "Skiff." The eReader magazine prototype transformed into the iPad Magazine App (above).
Popular Mechanics, Hearst Corporation