MICHAEL-LAWTON.COM
Content and creative director with extensive experience building identities and re-energizing brands across print and digital platforms.
I have held positions at Hearst Corporation, Rodale Inc., Time Inc., Wenner Media, Simon & Schuster, and DC Comics and collaborated with some of today’s smartest brand managers on titles such as Ford, Sports Illustrated, Men’s Journal, Popular Mechanics, and Fortune.
Proven Strengths: Ability to lead a team of editors, photo editors, designers, and coders to produce superior results while meeting multiple project deadlines; explain varied and complex subjects visually; balance big-picture thinking with careful attention to detail.
My Philosophy: Effective design attracts, engages, and makes people respond. There is no shortcut; it takes in-depth research and meticulous preparation to create exceptional work that exceeds expectations, helps reach sales goals, and resonates with target audiences.
Recognized by: Ad Age Media Vanguard Award, iPad app; AdWeek, Hot List; Alfred Eisenstaedt Awards; American Illustration; American Photography; Art Directors Club; Communication Arts; MIN Tablet Editorial & Design Awards; Society of Illustrators, silver medals; American Society of Magazine Editors, Magazine of the Year and General Excellence; Society of Publication Designers, silver and gold medals. I have also served on various industry design juries and as a speaker at the Magazine Design Conference Copenhagen.
Education
Syracuse University
B. F. A. Advertising Design, Communication Design
Rhode Island School of Design
Pre-College Program
Skills
Adobe Creative Suite: InDesign, Illustrator, PhotoShop, K4 and Woodwing
