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Time Inc.


Fortune, 2015-2016

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Time Inc.


Fortune, 2015-2016

Creative Director

Managed a team of seven at one of the company’s premier brands, producing 16 print and tablet editions. Engineered a redesign that resulted in nearly a 20% increase in Reader Satisfaction Survey ratings. Unique quarterly issue cover design helped drive higher newsstand sales in a declining market.

Nominations: Society of Publication Designers (SPD).

Covers

 

 

features

Departments



Phone: 212 759 1341

Email:  Lawton.Michael@Gmail.com

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Hearst Corporation


Popular Mechanics, 2004-2014

Hearst Corporation


Popular Mechanics, 2004-2014

Design Director

Awards: The Society of Magazine Editors, General Excellence Ellie; Society of Publication Designers, gold and silver medals; Spots Illustration Awards, Distinctive Merit.

Nominations: Ad Week, Hot List; The Society of Magazine Editors, Magazine of the Year and General Excellence, in both print and mobile/tablet; Society of Publication Designers, Merit; MIN Tablet Editorial & Design Awards; Ad Age Tablet Digital IQ; Ad Age Media Vanguard Award iPad App.

The 2012 and 2013 redesigns culminated in silver and gold medals from the Society of Publication Designers and the most award nominations within Hearst that year.

Covers



Features

Feature Interior Packaging

Departments

Tablet Prototypes

iPAD CONCEPTS & the first ipad magazine prototype created for Hearst

2010 Project 23: Original name of the then secret project created for Hearst Corporate.
iPad promo movie built in house for advertisers, cover animation intro samples, Popular Mechanics award show graphics, magazine teaser promos created for the publishing team and original iPad navigation comp ideas. 

 

 

E-READER CONCEPTS

2009 prototype created for Hearst Corporation using their Kindle-like tablet technology called "Skiff."
The eReader magazine prototype transformed into the iPad Magazine App (above).




Phone: 212 759 1341

Email:  Lawton.Michael@Gmail.com

 
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Wenner Media


Men's Journal, 1997-2002

Wenner Media


Men's Journal, 1997-2002

Art Director

Awards: The Society of Illustrators, Silver Medal; Communication Arts; American Illustration; American Photography; Applied Arts; Alfred Eisenstaedt Awards;
Art Directors Club; Print’s, Regional Design Annual.

Nominations: Ad Week, Hot List; The Society of Magazine Editors, General Excellence; The Society of Publication Designers, Merit.

Covers

Features

Fashion

departments



Phone: 212 759 1341

Email:  Lawton.Michael@Gmail.com

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Hearst Corporation


Sports Afield, 1995-1997

Hearst Corporation


Sports Afield, 1995-1997

Art Director

Nominations: The Society of Magazine Editors, Design and General Excellence. 

Presented in Print Magazine, Regional Design Annual; Graphis Magazine Design Annual. 



Phone: 212 759 1341

Email:  Lawton.Michael@Gmail.com